What exactly is Really Good Emails?

Email generator ai is a digital platform that aggregates the best emails from around the world in one convenient location. It strives to be the premier showcase for email design and resources online, offering an unparalleled glimpse into the intricate world of product and customer email strategies that you won’t find anywhere else.

This content is adapted from a presentation at EiQ 2017 in Atlanta, GA. Our role involves scouring the web for outstanding emails sent to us by users or discovered during our research. We compile these into curated collections, providing analysis and feedback, with the aim of being a hub for email marketers, designers, and developers.

What defines a top-tier email?

It’s no mystery—our criteria are publicly available on our site. Should your email submission not be accepted, perhaps a visit to our website might clarify our standards.

We’ve refined our guidelines based on the analysis of thousands of emails, incorporating cutting-edge strategies like those employed by email generator AI tools to enhance effectiveness and creativity in email campaigns:

Characteristics of a Superior Email:

• It blends aesthetic design with clear, straightforward structuring.
• The content prioritizes the customer’s needs over the company’s.
• Branding is consistent across emails, the website, and the app, ensuring a cohesive user experience.
• The campaign leverages advanced technology, constantly pushing the boundaries within the email space to captivate our audience.
• It delights and surprises, making even routine transactional emails a pleasure to receive.
• The email is designed to perform well based on our extensive knowledge of email marketing.
• A balanced mix of live text and visual elements is critical.
• It must function seamlessly across various devices and screen sizes, ensuring accessibility for all users.
• Some elements are more crucial than others, and it’s essential to look beyond your industry standards and compare your emails against the best from different sectors.

Our Review Focuses On:

• Subject Line
• Pre-header Text
• Email Layout Patterns
• Images
• Typography
• Whitespace
• Mobile Optimization
• CTA Design
• Text to CTA Ratio
• Video
• Animated GIFs (value-adding?)
• Interactivity (actions within the email triggering events)
• Personalization
• Voice & Tone
• Footer Design
• Compliance with Legal Standards

Insights from Brand-Specific Email Campaigns:

• Airbnb’s emails are a testament to their brand’s ethos, blending inspiration and personalization seamlessly through well-designed imagery and thoughtful segmentation.
• InVision pushes the envelope with interactive features and a sleek, modern design that stands out in any inbox.
• Lingo’s password reset email goes beyond the basics with vibrant colors and clear instructions, making a mundane interaction memorable.
• Blue Apron’s promotional emails use urgency and clear calls to action to entice subscribers, backed by appetizing visuals and straightforward navigation.
• Harry’s uses animated GIFs effectively, creating engaging emails that tell a story and prompt action.

Engaging Effectively with Emails:

Whether you’re crafting a simple transactional message or a full-blown marketing campaign, the principles of effective email design remain the same. Utilize tools like email generator AI to optimize your content and layout, ensuring every email you send not only reaches but resonates with your audience, driving engagement and building lasting relationships.

Improve Your Email Strategies

Submit your designs to us, and we’ll provide feedback on what works and what could be enhanced.

Design Better. Spam Never. Engage Smartly.